Defining social media is just as important as operationally defining any variable in any research. When a term or concept remains undefined, communication breaks down on a fundamental level. Individuals may discuss the same word with two very different concepts in mind. Social media has been defined as any platform facilitating communication, as well as the content which people share over social networks. Either way, before progressing into a world thick with social media, we must define it.
Social media facilitate and enhance existing and prospective social connections (Donath, 2004). Social media, in all their numerous forms, create opportunities for individuals worldwide to communicate (Rutledge, 2012).
Social media types vary based on their main functions in communication (Rutledge, 2012). Categories includes searches, blogs, wikis, folksonomy, and social networking; each category comes with a variety of applications, sites, platforms, and technologies to facilitate their particular function (2012). Additionally, individuals may use the same social media in a variety of ways (Chayko, 2008).
Twitter is used to connect like minded communities based on interests and geographical locations (Java, Finn, Song, & Tseng, 2007). Facebook tends to be used to maintain and strengthen pre-existing relationships (Ellison, Steinfield, & Lampe, 2007). MMORPGs have been used to develop skill such as teamwork and leadership, as have first-person shooters (Cole & Griffiths, 2007; Jansz & Tanis, 2007). Social media are also used as a means of identity verification (Burke & Stets, 2009), overcoming social phobias and marginalization (Cabiria, 2008; Orr et al., 2009), and education (Barnett & Coulson, 2010).
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